| Strategy |
Ablemen was charged with launching the Aquarium and the initial objective was to raise awareness of the aquarium to attract visitors for the opening. To achieve this, a strategic public relations and teaser as campaign was put into place, which proved very successful. The aquarium was at full capacity within hours of opening and visitors had to queue and wait up to 2 hours to get in.
Once opened, a strong visual campaign was launched to develop the Aquaria KLCC brand and continue to attract visitors. |
